As the advertising business is confronted with new tactics such as behavioral targeting and search engine marketing, it’s important to remember the old time tested techniques still prevail – Freebies Work! A study by Baylor University showed sales staff using free giveaways had 22% more referrals than sales people not using promotional items.
There is a promo item just right for every occasion. Try to keep your audience in mind when choosing a promotional product. If youâ€™re planning on giving your promo item away at a trade show, people will appreciate an item that is useful, so try to choose an item that is universally appealing and worth hanging onto.
No need to break the bank with high tech toys or automobile giveaways, consider what’s hot in the promotional product sales. Recently, many businesses have had great success with personalized Post-it Note Pads and also custom Mouse Pads emblazoned with their logo and url.
Plan ahead. Decide at least one month in advance of your need and place your order for imprinted promotional items without procrastination. Pre-planning and early order placement will reward you with a successful, hassle free marketing campaign or special event, every time.