It’s obvious to all that the main purpose of a cover envelope (also referred to as an outside or mailing envelope) is to see to it that the contents it holds get to their destination via the Postal Service. Yet, there’s so much more purpose to it in direct mail than this mechanical aspect. Here are some tips to get your mail read!
Because many people dislike receiving junk mail, there’s a good chance that an uninteresting-looking envelope will wind up in the trash can, unopened. For this reason, mail order companies will occasionally depart from using the standard #10 white envelope. Most often, they choose varieties from the extraordinary selection of papers, sizes, shapes, colors and raised print envelopes. Cover envelopes come with both covered and uncovered windows, or are completely windowless. They can be die-cut or cut out in a thousand ways, or made to command attention through what has been custom printed on them. There may be one or more lines of catchy copy, line drawings, even photo reproductions. The printing may be on the envelope face, on the reverse side, or on both sides of the business envelope. Still, the most popular cover envelope seems to be the #10 size business envelope, with the firm’s comer card (letterhead and business card designs and logos in a scaled down size are usually repeated on the business envelope) neatly printed in the upper left-hand comer.
In todays competitive direct marketing world, it takes a great first impression for the customer to consider opening your mail. Think about the large number of mailings and direct mail campaigns we face everyday. You can help differentiate your companies message with an “eye catching” envelope. This marketing strategy creates an excitement in the consumer, and drives them to open your mail piece first. Marketing experts advise that differentiation is the key to getting your message across and encouraging consumers to buy your product or service versus the competitors. Have your business stand out from the crowd by using personalized mailing envelopes and specialty envelopes to outshine the competition.