Sometimes little thought goes into address labels, and although label design is deceptively simple they can be extremely vital. Compared to a major ad campaign or full color annual report business labels may seem easy. Not so. Each component of your professional business stationery package makes an impression on your clients and presents you with a branding opportunity.
To get your mail recognized and create brand awareness you must take full advantage of every opportunity your business stationery package gives you. A consistent look and feel in your logo, stationery, envelopes, labels, and packaging will develop instant name recognition over time and your marketing materials won’t be lost in a sea of junk mail when your clients notice your custom address labels standing out from the crowd.
Everyone knows the frustration of searching for a name, address, phone number on business mail. Make Sure You Can Read Everything Clearly. The address, phone number and other information are the second most important pieces of information in your business package. The first being your company name, usually represented by a logo.
A custom address label may catch the readers eye with it’s color and graphics, and appeal to his or her fingers with foil stamping or embossing of the label stock. But it’s the type – the name, address and phone that’s crucial. That’s the part that will bring the business back to you.
Design your business communication materials to graphically establish your company’s style and purpose. Make sure your design accurately reflects your company’s way of doing business. Include all necessary information, such as area codes, fax numbers, web addresses, PO box numbers and street addresses. Make your logo legible, proportionate to other elements, and connected to the whole design concept.