Business Cards A Vital Sales Component

In sales, forgetting your business cards is like forgetting your pants.

custom business cardsOne of the most frequent requests I have heard throughout my career is “May I have your card?” Whether it’s a sales call or business-to-business (B2B) networking, the practice of swapping custom business cards is the most common way to make an introduction. So why do so many merchant level salespeople (MLSs) arrive at meetings and trade shows without them?

I’m always surprised when, during the “get to know you” part of a committee meeting, someone in the room announces they have “forgotten their cards.” Or when someone visits our booth at a trade show and is unable to leave a card because they don’t have any with them. In sales, forgetting your business cards is like forgetting your pants. Continue reading “Business Cards A Vital Sales Component”

A New Concept in Business Card Printing

Business cards with full-color printing on both the front back of the card with an innovative enhancement to traditional cards that includes custom adhesive labels positioned on the back of the card.

Capture Business Cards

The business card with millions of applications that will benefit ANYONE! These business cards offer an enhancement to traditional cards that includes customizable adhesive labels positioned on the back of the card. The product provides standard full color printing on both the front back of the card with an innovative new product that allows customers an affordable way to enhance traditional business cards into a powerful marketing tool that generates business and leaves lasting impressions. Continue reading “A New Concept in Business Card Printing”

Business Card Design

business card printingThe Business Card

There are many ways to design a business card. Traditionally the quadrant technique is used as a solution to small space constraints. The firm’s logo is placed flush-left in the upper left quadrant of the card. The logo is balanced by the phone number set flush right in the upper right quadrant. The street address is set flush-left along the bottom of the card in the lower left quadrant while the post office box information is set flush-right in the lower right quadrant. These four elements form a framework around the individual’s name and title, which are located in the center of the card. Continue reading “Business Card Design”