Business Marketing Advertising and Branding Basics

Branding Your Business

Although the name of your business and your logo on your business card and letterhead are part of branding, it is much more than that. Your brand is your business’ identity. A potent brand identity is a statement that says what it is that your business does, how you go about doing it, and who you are, along with establishing your significance and credibility to your customers.

Your brand also has some other indefinable attributes to it. It is the way customers perceive your business. If the brand name of a company is perceived as high value, it enjoys several advantages over its competitors, particularly related to pricing.

Perceived value is the reason why people pay top dollar for branded goods and clothing. How a brand is perceived comes about by highly effective promotion of the brand, product labels, and marketing which results in creating good awareness about it.

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Address Labels for Promotion & Professionalism

Each component of your professional business stationery package makes an impression on your clients and presents you with a branding opportunity.

address labelSometimes little thought goes into address labels, and although label design is deceptively simple they can be extremely vital. Compared to a major ad campaign or full color annual report business labels may seem easy. Not so. Each component of your professional business stationery package makes an impression on your clients and presents you with a branding opportunity.

To get your mail recognized and create brand awareness you must take full advantage of every opportunity your business stationery package gives you. A consistent look and feel in your logo, stationery, envelopes, labels, and packaging will develop instant name recognition over time and your marketing materials won’t be lost in a sea of junk mail when your clients notice your custom address labels standing out from the crowd. Continue reading “Address Labels for Promotion & Professionalism”

Using Newsletters Effectively for Sales

By positioning your firm as a source of credible information, you may become a media resource someday-and there’s no better public relations than being presented as an expert by the media.

Why a Newsletter?

A newsletter is a special communication vehicle that allows you to talk to your customers on a consistent basis in ways that you can’t achieve through advertising, brochures, direct mail, cold calls, or office visits. Continue reading “Using Newsletters Effectively for Sales”