Sometimes little thought goes into address labels, and although label design is deceptively simple they can be extremely vital. Compared to a major ad campaign or full color annual report business labels may seem easy. Not so. Each component of your professional business stationery package makes an impression on your clients and presents you with a branding opportunity.
To get your mail recognized and create brand awareness you must take full advantage of every opportunity your business stationery package gives you. A consistent look and feel in your logo, stationery, envelopes, labels, and packaging will develop instant name recognition over time and your marketing materials won’t be lost in a sea of junk mail when your clients notice your custom address labels standing out from the crowd. Continue reading “Address Labels for Promotion & Professionalism”