Author Archives: James
Who Invented The Post-It-Note?
A Post-it note or post-it, is a piece of stationery with a strip of unique low tack adhesive that enables the post-it notes to be easily attached and removed without leaving marks or residue, hence the actual name post sticky note. They are called many names: post-it’s, post-it notes, sticky notes, stickies, postit, sticky pads, desktop post it notes, postits, and many others. Custom post-it notes are available in many shapes, colors, and sizes. Post-it note is frequently used as a generic term for any such product.
Dr. Spencer Silver, a scientist at 3M in the United States, developed a low-tack, reusable adhesive in 1968.
What Advertising Can Do For Your Business
* Remind customers and prospects about the benefits of your product or service
* Establish and maintain your distinct identity
* Enhance your reputation
* Encourage existing customers to buy more of what you sell
* Attract new customers and replace lost ones
* Slowly build sales to boost your bottom line
* Promote your business to customers, investors and others
What Advertising Cannot Do For Your Business
* Create an instant customer base
* Cause an immediate sharp increase in sales
* Solve cash flow or profit problems
* Substitute for poor or indifferent customer service
* Sell useless or unwanted products or services
Two Important Virtues
* You have complete control. Unlike public relations efforts, you determine exactly where, when and how often your message will appear, how it will look, and what it will say. You can target your audience more readily and aim at very specific geographic areas.
* You can be consistent, presenting your company’s image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company, like McDonald’s golden arches. Customers will recognize you quickly and easily – in ads, mailers, packaging or signs – if you present yourself consistently.
What Are Advertising’s Drawbacks?
* It takes planning. Advertising works best and costs least when planned and prepared in advance. For example, you’ll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can save money by preparing a number of ads at once.
* It takes time and persistence. The effectiveness of your advertising improves gradually over time, because customers don’t see every one of your ads.
You must repeatedly remind prospects and customers about the benefits of doing business with you. The long-term effort triggers recognition and helps special offers or direct marketing pay off.
Sometimes words alone seem inadequate to communicate your message. As many designers are learning, photographs can add power and impact to a layout. Just as computers have made using illustrations and drawings as easy as clicking a few buttons, advances in scanning, printing, stock photos and other imaging technologies have made photos accessible to graphics designers.
Photographs bring realism and authenticity to your marketing material. Photos offer a few things that other kinds of illustrations and artwork can’t match. The most obvious is that photos seem real they offer concrete visual proof to back up your text. This is why newspapers and magazines use photos for hard news stories, but use illustrations for more abstract articles. Numerous studies show that readers are more likely to believe a story, statistic, advertising claim, or other assertion if it features a photo. A good photograph captures our attention, conveys emotion, and tells a story.
Photos can also evoke a greater sense of urgency and drama from readers than illustrations can. If you try to recall the most important events of the last 50 years, odds are you associate the events you remember with photos you’ve seen. Black-and-white photos are generally considered to be more authentic or “real” than color photos.
Half the battle of producing professional, attractive layouts with photos is making sure you choose the best shots available. You don’t have to be a shutterbug to know that not all photos are created equal. A good photograph stands apart from the rest because it both feels right and looks good. It captures our attention, conveys emotion, and tells a story. Photographers must expose and print the photograph properly, meeting basic standards of clarity and quality. A combination of the artistic and technical produces a winning photo.