Business Marketing Advertising and Branding Basics

Branding Your Business

Although the name of your business and your logo on your business card and letterhead are part of branding, it is much more than that. Your brand is your business’ identity. A potent brand identity is a statement that says what it is that your business does, how you go about doing it, and who you are, along with establishing your significance and credibility to your customers.

Your brand also has some other indefinable attributes to it. It is the way customers perceive your business. If the brand name of a company is perceived as high value, it enjoys several advantages over its competitors, particularly related to pricing.

Perceived value is the reason why people pay top dollar for branded goods and clothing. How a brand is perceived comes about by highly effective promotion of the brand, product labels, and marketing which results in creating good awareness about it.

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Business Envelope Sizes

There are more than 1,400 different classifications of paper, and any sheet can be cut to almost any specification. The size and shape of envelopes are limited only by the designer’s imagination.

Envelope Style Classification:
Selecting the proper envelope for your job can mean the difference between successful delivery of your printed product and a completely failed effort. The following envelope classification list describes the many different styles of envelopes available today, several from ImageMakerGraphics

Business  Envelopes

business envelopes

Standard correspondence envelopes. Open-side style with gummed flaps. Made in wide range of Bond and Kraft. Commercial sizes range from No. 5 to No. 6 3/4. Official sizes range from No. 7 to No. 14.

No.                            Size
#5                       3 1/16 x 5 1/2
#6                       3 3/8 x 6
#6 1/4                3 1/2 x 6
#6 1/2                3 9/16 x 6 1/4
#6 3/4                3 5/8 x 6 1/2
#7                       3 3/4 x 6 3/4
#7 1/2                3 3/4 x 6 3/4
#7 3/4                3 7/8 x 7 1/2 (Monarch)
Data Card            3 1/2 x 7 5/8
#8 5/8 (Check)    3 5/8 x 8 5/8
#9                       3 7/8 x 8 7/8
#10                     4 1/8 x 9 1/2
#10 1/2              4 1/2 x 9 1/2
#11                     4 1/2 x 10 3/8
#12                     4 3/4 x 11
#14                     5 x 11 1/2


Booklet Envelopes

For use with booklets. folders and other types of direct mail. Open side design permits overall printing.

No.                           Size
#2 1/2               4 1/2 x 5 7/8
#3                      4 3/4 x 6 1/2
#4 1/4               5 x 7 1/2
#4 1/2               5 1/2 x 7 1/2
#5                      5 1/2 x 8 1/2
#6                      5 3/4 x 8 7/8
#6-1/2              6 x 9
#6-3/4              6 1/2 x 9 1/2
#7                     6 1/4 x 9 5/8
#7 1/4              7 x 10
#7 1/2              7 1/2 x 10 1/2
#8                     8 x 11 1/8
#9                     8 3/4 x 11 1/2
#9 1/2              9 x 12
#10                   9 1/2 x 12 5/8
#13                  10 x 13

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