One of the most frequent requests I have heard throughout my career is “May I have your card?” Whether it’s a sales call or business-to-business (B2B) networking, the practice of swapping custom business cards is the most common way to make an introduction. So why do so many merchant level salespeople (MLSs) arrive at meetings and trade shows without them?
I’m always surprised when, during the “get to know you” part of a committee meeting, someone in the room announces they have “forgotten their cards.” Or when someone visits our booth at a trade show and is unable to leave a card because they don’t have any with them. In sales, forgetting your business cards is like forgetting your pants. Continue reading “Business Cards A Vital Sales Component”