Post Cards have shown to boost sales, when tied with a central marketing campaign, up to 49%. Create a central theme and develop a message to support the theme. Try tying the campaign together with a common color, logo and message that complement each other. The logo should be simple, striking and recognizable. Choose images for your post card that ties to your theme and the nature of your business to help solidify your message.
The following is a list of twenty uses for post cards, by no means a complete list, but a little something to get you thinking. Post Cards Work!
1. Direct Mail
2. Website Promotion
3. Pre-Mailer/Follow-Up Cards
4. Trade shows and Event Promotions
6. Self Promotion
7. Portfolio Samples
8. Thank You Notes
9. Greeting Cards
11. Appointment Reminders
12. Insert into outgoing mail (invoices, accounts payable)
13. Moving notice
14. Bag stuffers
15. Free on front counter
16. Insert into trade magazine, glossy magazines or newspapers
17. Prospective customers
18. Gift Certificates
19. Mini Newsletters
20. Announcements/Sales Promotion
Businesses and consumers are hit with advertising every day in every way, so if you want your brochure to stand out, advanced planning will be needed. Sit down and determine the following: (more…)
Stock Images, What are they exactly?
Stock images are photographs, illustrations and multimedia clips that have been created by professional photographers/designers for use in a variety of media. Stock photography consists of existing photographs that can be licensed for specific uses. Book publishers, specialty publishers, magazines, advertising agencies, filmmakers, web designers, graphic artists, interior decor firms, corporate creative groups, and other organizations utilize stock photography to fulfill the needs of their creative assignments. (more…)