Building A Brand Name – Strategy For Small Business

What is a brand, first of all? What do you understand when you hear the word ‘brand’? Brand is your business’ identity in the market; brand is what creates an image in people’s mind about your product; brand is what will promote or destroy your presence in the market. Depending on what and how you build this brand or name in the market, your product will receive accolades and market share, or be rejected. Continue reading “Building A Brand Name – Strategy For Small Business”