Branding Basics

Stick to the basics before you launch some major branding initiative that some branding pundit sold you on that is the silver bullet to your business success. Chances are you’ll do better if you focus on the basics first.

How can anyone brand anything without a budget? Most small companies don’t have an advertising budget to build a brand. The only way you can really brand anything on a budget is by using good old PR, low cost internet tactics and customer loyalty programs to drive awareness and word of mouth. In the world of communication noise today people don’t believe ads anymore. They need help to dig through all the B.S companies say about themselves. Continue reading “Branding Basics”